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March 2019

Entrepreneurial Client Management Education Series: Business Plan Analysis for Small and Micro Enterprise Course

March 14, 2019 @ 10:00 am - 4:00 pm
|Recurring Event (See all)

One event on November 8, 2018 at 10:00 am

$300.00

Join us for a live and interactive online experience where you will learn a systematic approach to business plan analysis, identify common issues with micro enterprise plans, practice communicating concerns to clients, practice calculating margins, ratios & break even, and share experiences and challenges with other business planning professionals. Business Plan Analysis for Small and Micro Enterprise is for Business Development Professionals (counsellors, consultants, business coaches, and advisors) who work with small business clients to develop, maintain, and expand their businesses.  It will be particularly beneficial for anyone who is expected to review written business plans or business funding applications. COST:  $300.00 per person and $250.00 for each additional participant from the same organization.  For more information or to register,…

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April 2019

Entrepreneurial Client Management Education Series: Business Model Canvas 101 Course

April 4, 2019 @ 10:00 am - 4:00 pm
|Recurring Event (See all)

One event on November 29, 2018 at 10:00 am

$300.00

Business plans guide the entrepreneur’s strategy, help them raise capital, test their assumptions, and convey important ideas to others.  Too often entrepreneurs get caught in the weeds writing lengthy plans before testing basic logic behind their business model.  Often ideas have not been tested on real people, and they may not understand their value proposition, cost drivers, and revenue streams.  Business Model Canvas is accepted worldwide as an essential business startup tool that helps would-be business owners clear those hurdles. Business Model Canvas is for Business Development Professionals (counsellors, consultants, business coaches, and advisors who work with small business clients to develop, maintain, and expand their businesses. COST:  $300.00 per person and $250.00 for each additional participant from the same…

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May 2020

Entrepreneurship Certificate Community of Practice #16 Sales & Financial Technology

May 6, 2020 @ 9:00 am - 12:00 pm

LOCATION: FREE ONLINE During this workshop we will discuss: • Square • Payd • Accounting Software • Customer Relationship Management • E-Commerce website Early registration is strongly recommended for this FREE online workshop. TO REGISTER: CLICK HERE

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May 6th, 2020 Huddle

May 6, 2020 @ 6:00 pm - 8:00 pm
Free

Online: The Huddle About the event Imagine a room buzzing with entrepreneurs, passionate changemakers, and new business owners like yourself. A space where creativity comes alive and innovation happens. Where you can ask questions and get support. Where ideas bounce off the wall and projects become clear action plans. Join us for THE HUDDLE Register here: https://events.eventzilla.net/e/online-the-huddle-2138769752 Come as a challeneger or supporter Challengers Each month, up to 5 people will have the chance to ask the group a question and get real-time input, ideas & support. This could be... - an idea you want to bounce off others. - a wicked challenge in your existing business you need to solve. - a social impact project you want to start.…

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May 12, 2020 IP Matters

May 12, 2020 @ 10:00 am - 12:00 pm
Free

Online Workshop: IP Matters Bring your creations to life. Learn why intellectual property matters. Innovation starts with an idea—your idea. Are you developing your idea into something tangible such as building a brand for your business or creating a product to sell? If so, then you need to know about intellectual property (IP). This seminar will introduce you to trademarks, patents, trade secrets, industrial designs and copyright, and explain how protecting your creations through IP rights can give you an advantage over your competition. Catherine Vardy joined the Canadian Intellectual Property Office in 2015. As an Intellectual Property Advisor for the Atlantic Region, Catherine has worked extensively with people to identify and highlight the value of IP, making a complex…

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Entrepreneurship Certificate Community of Practice E-Cert #17 Marketing Technology

May 13, 2020 @ 9:00 am - 12:00 pm

LOCATION: FREE ONLINE During this workshop we will think about, discuss: - Social Media - Email marketing - Vista Print and others Early Registration is suggested for this free online workshop To Register: Click Here

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Entrepreneurship Certificate Community of Practice, E-Cert #18 The Pivot

May 20, 2020 @ 9:00 am - 12:00 pm

LOCATION: FREE ONLINE During this online session you will learn more about; - Changing the entrepreneurial vision - Assessing the opportunity - Finding new customers - Assembling the team - Executing the pivot Early Registration is Recommended for this FREE Online Workshop. To Register: Click Here

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ECM Education Series: Client Management, Part 1

May 21, 2020 @ 10:00 am - 2:00 pm
$250

Join us for a live and interactive online experience where you will be given the opportunity to work with your peers to explore some of the factors that affect trust in the client relationship, build resources, and think and reflect. Topics Include, our roles, challenges & trends, building trust, entrepreneurial decision-making cycle. COST: $250.00 per person and $225.00 for each additional participant from the same organization. For more information or to register, click here.

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Direct Response Marketing

May 27, 2020 @ 9:00 am - 12:00 pm

LOCATION: FREE ONLINE The Magic Of Direct Response Marketing Time to face the cold hard truth. Most entrepreneurs are losing money with their marketing spend. Many have been seduced by the siren song of “Branding.” Branding is a long-term strategy, but what about surviving this week? Every single dollar you spend on marketing must produce a positive return on investment or why do it? Every second you waste on ineffective marketing ploys takes you away from a thousand other tasks you need to perform. Competition grows more savage every day. If your business rival uses techniques that increase his conversions, client interactions and bottom-line revenue, shouldn’t you learn how to do it as well? By the end of the workshop,…

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ECM Education Series, Client Management, Part 2

May 28, 2020 @ 10:00 am - 2:00 pm
$250

This practical and experiential course builds on the content covered in "Client Management, Part 1" and reaches deeper into building and managing client relationships. Using a combination of individual reflection, paired and group discussion, role-play and case analysis you will learn how to work successfully with entrepreneurial clients. COST: $250.00 per person and $225.00 for each additional participant from the same organization. For more information or to register, click here.

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July 2020

The Huddle

July 9, 2020 @ 6:00 pm - 8:00 pm

Imagine a room buzzing with entrepreneurs, passionate changemakers, and new business owners like yourself. A space where creativity comes alive and innovation happens. Where you can ask questions and get support. Where ideas bounce off the wall and projects become clear action plans. Join us for THE HUDDLE Register here: https://events.eventzilla.net/e/online-the-huddle-2138799000 “I had a great first experience at The Huddle, which was facilitated by Anne Stieger. The event was well organized and allowed for both small and large group discussion. I valued the conversations and connections I made while attending as a ‘support’ figure. Will return!”- Cheryl Oxford, Member of Young Business Leaders and The Connector Program by VREN Come as a challenger or supporter Challengers Each month, up to…

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Strategic Planning for Businesses: Vision, Mission, and Goal Setting

July 15, 2020 @ 2:00 pm - 3:00 pm

About this Event “You’ve got to think about big things while you’re doing small things so that all the small things go in the right direction.” - Alvin Toffler Join us in this webinar to learn more about why having a big-picture vision for your business in tandem with clear, measurable goals are key to helping your business reach its potential. Register here

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Entrepreneurship Certificate Community Of Practice Workshop #2 Goal Setting – NEW

July 22, 2020 @ 9:00 am - 12:00 pm

During this workshop we will think about, discuss, apply, and practice: What does the next 30, 60 or 90 days look like for your business? Having an accountability partner Reminder that you have to work ON your business and not just IN your business

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Entrepreneurship Certificate Community of Practice Workshop #2 Capstone: Goal Setting

July 22, 2020 @ 9:00 am - 12:00 pm

During this workshop we will think about, discuss, apply, and practice: What does the next 30, 60 or 90 days look like for your business? Having an accountability partner Reminder that you have to work ON your business and not just IN your business

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Creating Consistent Revenue with Mary Jane Copps, The Phone Lady

July 29, 2020 @ 9:00 am - 12:00 pm

Join us on July 29th, for this online workshop, Creating Consistent Revenue with Mary Jane Copps. As a business owner, you are 100% responsible for generating sales so you can pay yourself and support growth.  For most entrepreneurs, this is a BIG challenge.  Based on 33 years of business ownership, Mary Jane shares a step-by-step approach for creating your own sales process that allows you to reach, and exceed, your revenue goals

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Business Planning in a Time of Uncertainty

July 29, 2020 @ 10:00 am - 11:00 pm

Business owners are dealing with many unknowns and unexpected circumstances. As we adjust to the new normal, this webinar will discuss what to consider when making immediate and long-term plans for your business. In this webinar we will discuss Business plans- you might have one that is a number of years old or you might not have one at all. What are the main points to revisit or include in a business plan. Financial planning- a quick series of pointers on how to keep good financial records. Implementation plans and accountability measures- what type of goals to set, how to achieve them and how to make sure you’re staying on track. Resources and information and how to access it –…

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Business Planning in a Time of Uncertainty

July 29, 2020 @ 11:00 am - 12:00 pm

About this event In partnership with Ulnooweg Development Group Inc. Business owners are dealing with many unknowns and unexpected circumstances. As we adjust to the new normal, this webinar will discuss what to consider when making immediate and long-term plans for your business. In this webinar we will discuss Business plans- you might have one that is a number of years old or you might not have one at all. What are the main points to revisit or include in a business plan. Financial planning- a quick series of pointers on how to keep good financial records. Implementation plans and accountability measures- what type of goals to set, how to achieve them and how to make sure you’re staying on…

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August 2020

Next Labs

August 10, 2020 @ 9:00 am - 12:00 pm
|Recurring Event (See all)

An event every week that begins at 9:00 am on Monday, repeating until August 31, 2020

Learn the skills and tools you need to be able to adapt quickly, while truly understanding and meeting the needs of your customers and your staff.   In this program, you will:  Solve a current challenge in your business – and hit September ready to run with the creative solutions Learn skills that help you adapt quickly – while keeping the risk low Learn new customer research skills that allow you to understand your customers’ needs to a different level  – and grow your sales Learn methods that help unearth new opportunities and enter new markets Immediately apply what you learn to your current business challenge with individualized coaching from our advisory team Connect & collaborate with other entrepreneurs in…

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Understanding and Accessing Atlantic Canada’s Entrepreneurial Ecosystem

August 12, 2020 @ 2:00 pm - 3:00 pm

About this event In partnership with Ulnooweg Developing Group Inc. Understanding and Accessing Atlantic Canada’s Entrepreneurial Ecosystem About this event In Atlantic Canada, there are dozens of public and non-profit organizations that exist to support the start-up and growth of businesses. But what do they all DO? How do you access them? Where do you even begin? In ‘Understanding and Accessing Atlantic Canada’s Entrepreneurial Ecosystem’, Leanne Strathdee and Joel Stoddart will highlight some of our region’s most active and impactful business development organizations, explain how they can support you, and help you prepare to approach them effectively. Don’t miss out; the right connection could change the entire future for your business. Register here

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Understanding & Accessing Atlantic Canada’s Entrepreneurial Ecosystem

August 12, 2020 @ 2:00 pm - 3:00 pm

In Atlantic Canada, there are dozens of public and non-profit organizations that exist to support the start-up and growth of businesses. But what do they all DO? How do you access them? Where do you even begin? In ‘Understanding and Accessing Atlantic Canada’s Entrepreneurial Ecosystem’, Leanne Strathdee and Joel Stoddart will highlight some of our region’s most active and impactful business development organizations, explain how they can support you, and help you prepare to approach them effectively. Don’t miss out; the right connection could change the entire future for your business.

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Next Labs

August 17, 2020 @ 9:00 am - 12:00 pm
|Recurring Event (See all)

An event every week that begins at 9:00 am on Monday, repeating until August 31, 2020

Learn the skills and tools you need to be able to adapt quickly, while truly understanding and meeting the needs of your customers and your staff.   In this program, you will:  Solve a current challenge in your business – and hit September ready to run with the creative solutions Learn skills that help you adapt quickly – while keeping the risk low Learn new customer research skills that allow you to understand your customers’ needs to a different level  – and grow your sales Learn methods that help unearth new opportunities and enter new markets Immediately apply what you learn to your current business challenge with individualized coaching from our advisory team Connect & collaborate with other entrepreneurs in…

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Next Labs

August 24, 2020 @ 9:00 am - 12:00 pm
|Recurring Event (See all)

An event every week that begins at 9:00 am on Monday, repeating until August 31, 2020

Learn the skills and tools you need to be able to adapt quickly, while truly understanding and meeting the needs of your customers and your staff.   In this program, you will:  Solve a current challenge in your business – and hit September ready to run with the creative solutions Learn skills that help you adapt quickly – while keeping the risk low Learn new customer research skills that allow you to understand your customers’ needs to a different level  – and grow your sales Learn methods that help unearth new opportunities and enter new markets Immediately apply what you learn to your current business challenge with individualized coaching from our advisory team Connect & collaborate with other entrepreneurs in…

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Personal Visioning & Core Values

August 26, 2020 @ 11:00 am - 12:00 pm

We know from experience that an entrepreneur’s personal vision and values drive their business success. In this webinar, you’ll learn Tools to gain clarity about your core values Tools to create a clear, compelling personal vision And how to use them for making decision in the pursuit of business success

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Next Labs

August 31, 2020 @ 9:00 am - 12:00 pm
|Recurring Event (See all)

An event every week that begins at 9:00 am on Monday, repeating until August 31, 2020

Learn the skills and tools you need to be able to adapt quickly, while truly understanding and meeting the needs of your customers and your staff.   In this program, you will:  Solve a current challenge in your business – and hit September ready to run with the creative solutions Learn skills that help you adapt quickly – while keeping the risk low Learn new customer research skills that allow you to understand your customers’ needs to a different level  – and grow your sales Learn methods that help unearth new opportunities and enter new markets Immediately apply what you learn to your current business challenge with individualized coaching from our advisory team Connect & collaborate with other entrepreneurs in…

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September 2020

What’s Next – Moving Forward with John Swain

September 9, 2020 @ 9:00 am - 11:00 am

During this workshop we will cover and discuss:   the importance of defining company purpose  developing the 'hedgehog concept'  creating a highly adaptable continuous-improvement environment  Intro to value-based pricing  overview of the COVID programs available  Question and answer period. To register http://events.r20.constantcontact.com/register/event?oeidk=a07eh95v52z439ca2c9&llr=zhynpkcab

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Client Management Part 1

September 10, 2020 @ 10:00 am - 2:00 pm

If you work with small business owners and entrepreneurs, you know that trust is everything. Without it, clients may hold back essential information, avoid asking for your help when they need it most, and may even drop out of support programs just when they’re gaining traction. This is a half day, online course.

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Entrepreneurship Certificate Community of Practice #1 – Time Management

September 16, 2020 @ 9:00 am - 12:00 pm

The first workshop in the Entrepreneurship Certificate Community of Practice - Time Management During this workshop we will think about, discuss, apply, and practice: Doing more or doing less? Time management or self-management? Personal Kanban Getting Things Done Pomodoro Other techniques for getting the most out of your day To register https://events.r20.constantcontact.com/register/eventReg?oeidk=a07eh965ufh2b0badc1&oseq=&c=&ch=

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Entrepreneurship Certificate Community of Practice #2 – Goal Setting

September 23, 2020 @ 9:00 am - 12:00 pm

Entrepreneurship Certificate Community of Practice #2 - Goal Setting During this workshop, we will think about, discuss, apply, and practice: What does the next 30, 60 or 90 days look like for your business? Having an accountability partner Reminder that you have to work ON your business and not just IN your business To register https://events.r20.constantcontact.com/register/eventReg?oeidk=a07eh93fn66434ce68b&oseq=&c=&ch=

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Entrepreneurship Certificate Community of Practice Workshop #2 – Goal Setting

September 23, 2020 @ 9:00 am - 12:00 pm

During this workshop, we will think about, discuss, apply, and practice: What does the next 30, 60 or 90 days look like for your business? Having an accountability partner Reminder that you have to work ON your business and not just IN your business To register https://events.r20.constantcontact.com/register/eventReg?oeidk=a07eh93fn66434ce68b&oseq=&c=&ch=

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Client Management Part 2

September 24, 2020 @ 10:00 am - 2:00 pm

This practical and experiential course builds on the content covered in ‘Client Management   Part 1’ and reaches deeper into building and managing client relationships. Using a combination of individual reflection, paired and group discussion, role play and case analysis. This is a half day course, hosted online.

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Entrepreneurship Certificate Community of Practice Workshop – Leadership #3

September 30, 2020 @ 9:00 am - 12:00 pm

During this workshop, we will think about, discuss, apply and practice:  Your unique leadership genius Accountability and ownership Making decisions Leading from the front vs the back Ethics in power Trustworthiness and integrity  To register https://events.r20.constantcontact.com/register/eventReg?oeidk=a07eh95yoe1aa8c434b&oseq=&c=&ch=

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October 2020

E-Cert #4 Business Planning & Business Model Canvas

October 7, 2020 @ 9:00 am - 12:00 pm

During this workshop we will think about, discuss, apply, and practice: What is a business plan and when do you need one? Alternatives to a business plan Planning vs testing Introduction to Customer Pre-registration is required.

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Business Model Canvas 101

October 8, 2020 @ 10:00 am - 2:00 pm
$250

Business plans guide the entrepreneur’s strategy, help them raise capital, test their assumptions, and convey important ideas to others. Too often entrepreneurs get caught in the weeds writing lengthy plans before testing basic logic behind their business model. Often ideas have not been tested on real people, and they may not understand the value proposition, cost drivers, and revenue streams. Business Model Canvas is accepted worldwide as an essential business startup tool that helps business owners clear those hurdles. This is a half day, online course.

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E-Cert #5 Minimum Viable Product

October 14, 2020 @ 9:00 am - 12:00 pm

This workshop is part of our Entrepreneurship Certificate Program and during this workshop we will think about, discuss, apply, and practice: What is the TEST you can do before investing lots of time, energy and money into a new product or service? Learning how to test your market Finding people who are actively looking for the solution your business provides

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E-Cert #6 Customer Discovery

October 21, 2020 @ 9:00 am - 12:00 pm

During this workshop we will think about, discuss, apply, and practice: Potential Customer interview No sales Learning the language people use when thinking about the solution your business provides Understanding what customers are looking for This information becomes marketing material to sell your product Pre-registration is required. 

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The Huddle

October 21, 2020 @ 7:00 pm - 8:30 pm

Imagine a room buzzing with entrepreneurs, passionate changemakers, and new business owners like yourself. A space where creativity comes alive and innovation happens. Where you can ask questions and get support. Where ideas bounce off the wall and projects become clear action plans. Come as a challenger or supporter: ChallengersEach month, up to 5 people will have the chance to ask the group a question and get real-time input, ideas & support. This could be… – an idea you want to bounce off others. – a wicked challenge in your existing business you need to solve. – a social impact project you want to start. – an entrepreneurial opportunity you are pursuing -…? SupportersDon’t have a question or idea? Every…

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Business Plan Analysis

October 22, 2020 @ 10:00 am - 2:00 pm

Business Plan Analysis for Small and Micro Enterprise is for Business Development Professionals (counsellors, consultants, business coaches, and advisors) who work with small business clients to develop, maintain, and expand their businesses. It will be particularly beneficial for anyone who is expected to review written business plans or business funding applications. To register http://events.constantcontact.com/register/event?llr=zhynpkcab&oeidk=a07eha0ln4f8fefb569

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Legal Info for the Entrepreneur

October 28, 2020 @ 9:00 am - 12:00 pm

This presentation by Meredith MacLeod, of MacLeod Webber Barristers & Solicitors, covers general considerations for people starting new businesses such as: incorporation,partnership shareholders agreements employee contracts   Followed by a Q & A period

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November 2020

E-Cert #7 Financial Management

November 4, 2020 @ 9:00 am - 12:00 pm

What you will learn:  Demystifying Financial Statements: Income Statements and Balance Sheets Vertical and Horizontal Analysis and Ratios Cash Flow Credit and Collections

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Counselling Your Clients Through Succession Planning

November 5, 2020 @ 10:00 am - 1:00 pm
$250

Canadian entrepreneurs are in the midst of an unprecedented transition: over the next decade, more than 72% of the country’s 1.1 million business owners plan to exit their business. In the process, they will transfer more than $1.5 trillion in business assets to a new generation of small business owners. At the same time, less than half of these businesses have any kind of succession plan (and only about 1 in 10 has a formal written plan). Join us for this half-day course, where you will discover: The reasons entrepreneurs neglect to plan for succession, and strategies you can use to help your lients overcome them. How to help your clients determine whether they’re ready to begin the succession planning…

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Self Employment Benefits Program Orientation

November 17, 2020 @ 10:00 am - 11:00 am

Have you ever thought of starting your own business? Or know of someone who is? You may be eligible for the Self Employment Program. A 40-week program funded by Employment Nova Scotia to provide aspiring entrepreneurs with income and entrepreneurial support as they develop and execute their business plans. If you are interested in starting your own business, and are Employment Insurance (EI) eligible, you may qualify for the Self Employment Program. The Program includes: -one-on-one business counseling -assistance researching and writing a business plan -post start-up assistance and mentoring -training and networking opportunities  Interested in learning more, register for our next Orientation Session Pre-registration required Cost:  FREE Registration deadline:  Monday, Nov. 16th, 2020

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E-cert #8 Managing Money

November 18, 2020 @ 9:00 am - 12:00 pm

During this workshop we will think about, discuss, apply, and practice: The main causes of business failure and what to do about them Accounts Payable and Receivable Cash Flow and Credit Record-keeping What to do when customers don't pay

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Presentation: Canada Business

November 19, 2020 @ 9:00 am - 12:00 pm

This presentation by Paul Gerin, Canada Business will discuss government programs and services regulations and permits taxation imports and exports market research and much more   Registration Deadline:  TUESDAY, Nov. 17th, 2020  Click on the links before for more information or to register.

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Counselling Your Clients Through Financial Forecasting

November 19, 2020 @ 10:00 am - 1:00 pm
$250

For a small business idea to be considered viable, it should generally meet four criteria: it should be aligned with the entrepreneur’s passions and interests; it should be aligned with their skills, abilities, and resources; it should solve a problem or meet a market need; and it must demonstrate financial viability. While small business clients can encounter uncertainty at any of these four stages, proving financial viability is often the largest hurdle. Simply put, many would-be entrepreneurs struggle with financial literacy, numeracy, and market analysis, and this prevents them from properly assessing the profit potential of their enterprise. In ‘Counselling Your Clients through Financial Forecasting’, we’ll explore strategies and methodologies you can use to help your clients through this often-difficult…

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E-cert #9 Pricing

November 25, 2020 @ 9:00 am - 12:00 pm

You will learn: What is value? What is money? Perception, expectation and satisfaction The realities of setting a price The discount trap

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December 2020

Counselling Socially Motivated and Community-Minded Clients

December 10, 2020 @ 10:00 am - 2:00 pm
$250

Social entrepreneurship is hardly a new concept; depending on how you define it, it dates back decades. However, as an ever-larger number of entrepreneurs look to connect their business goals with social ones, it has never been more important for business development agencies and professionals to understand their needs, wants, and motivations. In ‘Counselling Socially Motivated and Community-Minded Clients’, we’ll examine the social entrepreneurship landscape and profile the modern social entrepreneur. This is a half day, online course. To register http://events.constantcontact.com/register/event?llr=zhynpkcab&oeidk=a07eha4hsj5995861b0

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January 2021

Selling E-cert #10

January 13 @ 9:00 am - 12:00 pm
Free

During this workshop we will think about, discuss, apply, and practice: What is the TEST you can do before investing lots of time, energy and money into a new product or service? Learning how to test your market Finding people who are actively looking for the solution your business provides. Registration is required, deadline to register is January 12. Register here http://events.r20.constantcontact.com/register/event?oeidk=a07ehd8jvrm8a052b97&llr=zhynpkcab

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E-cert #10 – Selling

January 13 @ 9:00 am - 12:00 pm
Free

During this workshop we will think about, discuss, apply, and practice: What is the TEST you can do before investing lots of time, energy and money into a new product or service? Learning how to test your market Finding people who are actively looking for the solution your business provides. Register here http://events.r20.constantcontact.com/register/event?oeidk=a07ehd8jvrm8a052b97&llr=zhynpkcab

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Canada Revenue Agency – Business Tax Information

January 14 @ 9:00 am - 12:00 pm
Free

This presentation by officers of Canada Revenue Agency, covers common tax errors, demonstrates how to use financial benchmarks for relevant industries, provide information on the CRA's services, explain general bookkeeping concepts and best practices. Register here

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Canada Revenue Agency – Business Tax Information

January 14 @ 9:00 am - 12:00 pm
Free

This presentation by officers of Canada Revenue Agency, covers common tax errors, demonstrates how to use financial benchmarks for relevant industries, provide information on the CRA's services, explain general bookkeeping concepts and best practices. Register here http://events.r20.constantcontact.com/register/event?oeidk=a07ehd8otyz430a9129&llr=zhynpkcab

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E-cert #11 – Business Model Canvas

January 20 @ 9:00 am - 12:00 pm
Free

During this workshop we will think about, discuss, apply, and practice: Who's using it and why? The nine parts of the Business Model Canvas. How can it help with the challenges of small business development? Beyond start-up - the Pivot Register here http://events.r20.constantcontact.com/register/event?oeidk=a07ehdsuzlx1e8acce0&llr=zhynpkcab

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Customer Camp Lunch N Learn

January 20 @ 12:00 pm - 1:00 pm

Join us for a virtual lunch N learn for an introduction to Customer Camp. Four sessions spread across February and March to allow you to apply what you learn.

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Find Your Dream Customers Online

January 20 @ 12:00 pm - 1:00 pm
Free

The internet is a big, noisy place. It’s impossible to be everywhere and do “all the things” – founders will just burn out. If teams want to succeed online, they must get focused. Hosted by Katelyn Bourgoin, this 1-hour group training is designed to help teams to quickly learn how to find their dream customers online. Once they know where their prospective customers are already gathering and how people search for solutions like theirs, marketing to those customers will be much easier. This workshop is led by Katelyn Bourgoin. Katelyn Bourgoin is a 4X founder turned growth strategist and trainer. She understands the challenges business leaders face because she’s been there herself. With operational experience spanning the marketing, tech, and…

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Unlock Your Clients’ Potential Using Design Thinking

January 21 @ 10:00 am - 2:00 pm
$250

At a time when so many entrepreneurs are feeling ‘stuck’ (both literally and figuratively), creative or ‘breakthrough’ thinking is often in short supply. Enter: Design Thinking. Design Thinking is a tried and-and-true process for creative problem solving rooted in Empathy. It helps entrepreneurs focus on the people they're creating solutions for, which leads to better products, services, and internal processes. It helps to challenge engrained assumptions, find the root of a problem, truly understand people’s needs, and thus find meaningful, innovative solutions. This is a half day, online course.

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Elev8 – Youth Digital Programming

January 21 @ 6:00 pm - 8:00 pm
|Recurring Event (See all)

An event every week that begins at 6:00 pm on Thursday, repeating until March 25, 2021

$99

Elev8 is a digital program for students in grades 6-8. Build and test your own business ideas using technology and digital solutions. Build and test your own business ideas using technology and digital solutions while developing skills in problem-solving, critical thinking, teamwork and communication. 10-week series For more information or to register https://www.eventbrite.com/e/elev8-youth-digital-programming-tickets-135948743351

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E-cert #12 – Building Relationships

January 27 @ 9:00 am - 12:00 pm
Free

During this workshop we will think about, discuss, apply, and practice: No business is ever built alone Building relationships with supplies, customers, employees, etc. Where and when to network How to build and maintain professional relationships Register here http://events.r20.constantcontact.com/register/event?oeidk=a07ehej1w3k77ca7b70&llr=zhynpkcab

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Elev8 – Youth Digital Programming

January 28 @ 6:00 pm - 8:00 pm
|Recurring Event (See all)

An event every week that begins at 6:00 pm on Thursday, repeating until March 25, 2021

$99

Elev8 is a digital program for students in grades 6-8. Build and test your own business ideas using technology and digital solutions. Build and test your own business ideas using technology and digital solutions while developing skills in problem-solving, critical thinking, teamwork and communication. 10-week series For more information or to register https://www.eventbrite.com/e/elev8-youth-digital-programming-tickets-135948743351

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February 2021

Elev8 – Youth Digital Programming

February 4 @ 6:00 pm - 8:00 pm
|Recurring Event (See all)

An event every week that begins at 6:00 pm on Thursday, repeating until March 25, 2021

$99

Elev8 is a digital program for students in grades 6-8. Build and test your own business ideas using technology and digital solutions. Build and test your own business ideas using technology and digital solutions while developing skills in problem-solving, critical thinking, teamwork and communication. 10-week series For more information or to register https://www.eventbrite.com/e/elev8-youth-digital-programming-tickets-135948743351

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Elev8 – Youth Digital Programming

February 11 @ 6:00 pm - 8:00 pm
|Recurring Event (See all)

An event every week that begins at 6:00 pm on Thursday, repeating until March 25, 2021

$99

Elev8 is a digital program for students in grades 6-8. Build and test your own business ideas using technology and digital solutions. Build and test your own business ideas using technology and digital solutions while developing skills in problem-solving, critical thinking, teamwork and communication. 10-week series For more information or to register https://www.eventbrite.com/e/elev8-youth-digital-programming-tickets-135948743351

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Elev8 – Youth Digital Programming

February 18 @ 6:00 pm - 8:00 pm
|Recurring Event (See all)

An event every week that begins at 6:00 pm on Thursday, repeating until March 25, 2021

$99

Elev8 is a digital program for students in grades 6-8. Build and test your own business ideas using technology and digital solutions. Build and test your own business ideas using technology and digital solutions while developing skills in problem-solving, critical thinking, teamwork and communication. 10-week series For more information or to register https://www.eventbrite.com/e/elev8-youth-digital-programming-tickets-135948743351

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Why Do Customers *Really* Buy?

February 24 @ 12:00 pm - 1:00 pm
Free

Why Do Customers *Really* Buy?   FREE Lunch & Learn • Feb 24th @ 12pm-1pm   Let's explore the question that has been plaguing marketers and business leaders since the dawn of time: why do customers really buy?   If you can answer this question you'll market smarter and sell more stuff. The problem? Many marketers have been looking for answers in the wrong places. Join Katelyn Bourgoin for a free  to learn how you can get inside your customers' heads to figure out what makes them tick, click, and buy.   Your Instructor Katelyn Bourgoin is a 4X founder turned customer whisperer. With experience spanning the marketing, tech, and hospitality sectors, she's been named as an influential entrepreneur by…

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Elev8 – Youth Digital Programming

February 25 @ 6:00 pm - 8:00 pm
|Recurring Event (See all)

An event every week that begins at 6:00 pm on Thursday, repeating until March 25, 2021

$99

Elev8 is a digital program for students in grades 6-8. Build and test your own business ideas using technology and digital solutions. Build and test your own business ideas using technology and digital solutions while developing skills in problem-solving, critical thinking, teamwork and communication. 10-week series For more information or to register https://www.eventbrite.com/e/elev8-youth-digital-programming-tickets-135948743351

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March 2021

E-Cert #16 Sales & Financial Technology

March 3 @ 9:00 am - 12:00 pm
Free

During this workshop we will discuss: • - Square • - Pay'd • - Accounting Software • - Customer Relationship Management • - E-Commerce website

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Elev8 – Youth Digital Programming

March 4 @ 6:00 pm - 8:00 pm
|Recurring Event (See all)

An event every week that begins at 6:00 pm on Thursday, repeating until March 25, 2021

$99

Elev8 is a digital program for students in grades 6-8. Build and test your own business ideas using technology and digital solutions. Build and test your own business ideas using technology and digital solutions while developing skills in problem-solving, critical thinking, teamwork and communication. 10-week series For more information or to register https://www.eventbrite.com/e/elev8-youth-digital-programming-tickets-135948743351

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Customer Compass Workshop Series

March 10 @ 9:00 am - 12:00 pm
|Recurring Event (See all)

An event every week that begins at 9:00 am on Wednesday, repeating until March 31, 2021

$299

Do a year’s worth of strategic planning... in just 4 days! Are you sick of wasting time on marketing that doesn’t work? If you want to sell more stuff then you’ve gotta understand your audience. “Who are your ‘right fit’ customers?” And “What really makes them tick, click, and buy?” If you can’t answer these questions… you’re in trouble. If you’re ready to stop guessing about why customers buy and finally get the clarity needed to grow your business—and get results worth bragging about—this program is for you. Customer Compass is a 4-part workshop series from Customer Camp. Led by Katelyn Bourgoin, this hands-on training program will give you the time, space and direction to power through the messy strategy…

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E-Cert ##17- Marketing Technology

March 10 @ 9:00 am - 12:00 pm
Free

During this online session you will learn more about: Social Media; - Email Marketing; - Vista Print and others

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Elev8 – Youth Digital Programming

March 11 @ 6:00 pm - 8:00 pm
|Recurring Event (See all)

An event every week that begins at 6:00 pm on Thursday, repeating until March 25, 2021

$99

Elev8 is a digital program for students in grades 6-8. Build and test your own business ideas using technology and digital solutions. Build and test your own business ideas using technology and digital solutions while developing skills in problem-solving, critical thinking, teamwork and communication. 10-week series For more information or to register https://www.eventbrite.com/e/elev8-youth-digital-programming-tickets-135948743351

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Customer Compass Workshop Series

March 17 @ 9:00 am - 12:00 pm
|Recurring Event (See all)

An event every week that begins at 9:00 am on Wednesday, repeating until March 31, 2021

$299

Do a year’s worth of strategic planning... in just 4 days! Are you sick of wasting time on marketing that doesn’t work? If you want to sell more stuff then you’ve gotta understand your audience. “Who are your ‘right fit’ customers?” And “What really makes them tick, click, and buy?” If you can’t answer these questions… you’re in trouble. If you’re ready to stop guessing about why customers buy and finally get the clarity needed to grow your business—and get results worth bragging about—this program is for you. Customer Compass is a 4-part workshop series from Customer Camp. Led by Katelyn Bourgoin, this hands-on training program will give you the time, space and direction to power through the messy strategy…

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E-Cert #18 The Pivot

March 17 @ 9:00 am - 12:00 pm
Free

During this online session you will learn about: • -Changing the entrepreneurial vision • -Assessing the opportunity • -Finding new customers • -Assembling the team Executing the pivot

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Ace the Online Interview

March 17 @ 12:00 pm - 1:00 pm
Free

Join us Wednesday, March 17, to learn how to ace online job interviews! Launchbox is partnering with Acadia University's Co-op office and the Valley Regional Enterprise Network to bring you a panel discussion focusing on virtual interviews. Our student moderator, Brogan O'Brien, will be asking questions to a panel of professionals including, Taylor de Vries from the Valley Regional Enterprise Network (Valley REN), Michelle Larsen, from Acadia University's Co-op office, and Tom Dalmazzi, from the Acadia Entrepreneurship Centre (AEC), to get students and soon to be grads the answers they need to land that job in an online interview. Register Now for this interactive workshop, Wednesday, March 17, from 12pm - 1pm. Panel Includes: Brogan O'Brien Brogan O'Brien is a…

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Elev8 – Youth Digital Programming

March 18 @ 6:00 pm - 8:00 pm
|Recurring Event (See all)

An event every week that begins at 6:00 pm on Thursday, repeating until March 25, 2021

$99

Elev8 is a digital program for students in grades 6-8. Build and test your own business ideas using technology and digital solutions. Build and test your own business ideas using technology and digital solutions while developing skills in problem-solving, critical thinking, teamwork and communication. 10-week series For more information or to register https://www.eventbrite.com/e/elev8-youth-digital-programming-tickets-135948743351

Find out more »

Customer Compass Workshop Series

March 24 @ 9:00 am - 12:00 pm
|Recurring Event (See all)

An event every week that begins at 9:00 am on Wednesday, repeating until March 31, 2021

$299

Do a year’s worth of strategic planning... in just 4 days! Are you sick of wasting time on marketing that doesn’t work? If you want to sell more stuff then you’ve gotta understand your audience. “Who are your ‘right fit’ customers?” And “What really makes them tick, click, and buy?” If you can’t answer these questions… you’re in trouble. If you’re ready to stop guessing about why customers buy and finally get the clarity needed to grow your business—and get results worth bragging about—this program is for you. Customer Compass is a 4-part workshop series from Customer Camp. Led by Katelyn Bourgoin, this hands-on training program will give you the time, space and direction to power through the messy strategy…

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The Entrepreneur’s Toolbox Essential Communication Skills for Creating Excellent Customer Service & Increased Revenue

March 24 @ 9:00 am - 12:00 pm
Free

Excellent communication with both your existing and potential customers is what guarantees the success of your business. From answering the phone to responding to emails and texts, from connecting with potential customers to sending out proposals and quotes, clear communication is essential. Join Mary Jane Copps, The Phone Lady, to learn skills that apply to everything from working with upset customers to dealing with constant talkers, and from structuring complex discussions with clients to reaching out and inspiring conversations with potential customers. You'll access skills and knowledge that will multiply your customers, result in more referrals and increase your revenue.

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Client Management Part 1

March 25 @ 10:00 am - 2:00 pm
$250

If you work with small business owners and entrepreneurs, you know that trust is everything. Without it, clients may hold back essential information, avoid asking for your help when they need it most, and may even drop out of support programs just when they’re gaining traction. Cost is $250 per person, $225 for each additional person from the same organization.

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Elev8 – Youth Digital Programming

March 25 @ 6:00 pm - 8:00 pm
|Recurring Event (See all)

An event every week that begins at 6:00 pm on Thursday, repeating until March 25, 2021

$99

Elev8 is a digital program for students in grades 6-8. Build and test your own business ideas using technology and digital solutions. Build and test your own business ideas using technology and digital solutions while developing skills in problem-solving, critical thinking, teamwork and communication. 10-week series For more information or to register https://www.eventbrite.com/e/elev8-youth-digital-programming-tickets-135948743351

Find out more »

Customer Compass Workshop Series

March 31 @ 9:00 am - 12:00 pm
|Recurring Event (See all)

An event every week that begins at 9:00 am on Wednesday, repeating until March 31, 2021

$299

Do a year’s worth of strategic planning... in just 4 days! Are you sick of wasting time on marketing that doesn’t work? If you want to sell more stuff then you’ve gotta understand your audience. “Who are your ‘right fit’ customers?” And “What really makes them tick, click, and buy?” If you can’t answer these questions… you’re in trouble. If you’re ready to stop guessing about why customers buy and finally get the clarity needed to grow your business—and get results worth bragging about—this program is for you. Customer Compass is a 4-part workshop series from Customer Camp. Led by Katelyn Bourgoin, this hands-on training program will give you the time, space and direction to power through the messy strategy…

Find out more »

Taxes & Bookkeeping Tips for Business 101 Workshop

March 31 @ 9:00 am - 12:00 pm
Free

This presentation by Mike Metcalfe of Belliveau Veinotte Inc., Liverpool, covers: • - basic business structures • - general bookkeeping • - HST tips and financial accounting. • - Information on the ongoing Covid 19 benefit programs offered by CRA • - Sharing information with March 31st, 2021 Deadline • - Canada Emergency Business Account (CEBA) Finally, there will be general tax planning tips relating to both unincorporated and incorporated small businesses and important CRA filing deadlines. "A great opportunity to meet a local accountant and get your questions answered." Canada Emergency Business Account (CEBA) This $55 billion program provides interest-free loans of up to $60,000 to small businesses and not-for-profits. Repaying the balance of the loan on or before…

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April 2021

Legal Issues for Small Business

April 7 @ 9:00 am - 12:00 pm
Free

This presentation by Meredith MacLeod of MacLeod Webber Barristers & Solicitors, covers general considerations for people starting new businesses such as: • incorporation • partnership • shareholders agreements • employee contract Followed by q&a period.

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Counselling Socially Motivated and Community-Minded Clients

April 8 @ 10:00 am - 2:00 pm
$250

Social entrepreneurship is hardly a new concept; depending on how you define it, it dates back decades. However, as an ever-larger number of entrepreneurs look to connect their business goals with social ones, it has never been more important for business development agencies and professionals to understand their needs, wants, and motivations. In ‘Counselling Socially Motivated and Community-Minded Clients’, we’ll examine the social entrepreneurship landscape and profile the modern social entrepreneur. Cost is $250 per person, $225 for each additional person from the same organization. For questions or more information contact Jodi Eye 1-866-654-4499

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Canada Business

April 14 @ 9:00 am - 12:00 pm
Free

This presentation by Paul Gerin, Canada Business, will discuss • government programs and services • regulations and permits • taxation • importing and exporting, • market research and much more

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Marketing During Extraordinary Times

April 21 @ 9:00 am - 12:00 pm
Free

What you will learn: • The magic metric you must have before you spend a penny marketing. • Learning how to create effective direct response optimized marketing campaigns. • Understand why your website is most likely hurting your client acquisition plans. • Figure out the perfect messages for all your social media initiatives. • What questions to ask to ensure you are spending your marketing dollars wisely. Please bring any examples from your marketing campaigns and we can do a quick review to discuss the wonderful things you are doing and perhaps suggest some subtle change.s Any examples of what you were doing before the virus and what you are doing now would be tremendous.

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Counselling Your Clients Through Succession Planning

April 22 @ 10:00 am - 1:00 pm
$250

Canadian entrepreneurs are in the midst of an unprecedented transition: over the next decade, more than 72% of the country’s 1.1 million business owners plan to exit their business. In the process, they will transfer more than $1.5 trillion in business assets to a new generation of small business owners. At the same time, less than half of these businesses have any kind of succession plan (and only about 1 in 10 has a formal written plan). Join us for this half-day course, where you will discover: The reasons entrepreneurs neglect to plan for succession, and strategies you can use to help your clients overcome them. How to help your clients determine whether they’re ready to begin the succession planning…

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May 2021

Communication Workshop with Bernice Williams

May 5 @ 9:00 am - 12:00 pm
Free

Looking to improving your communication skills? This is the workshop for you. Bernice will provide us with tips on how!

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Unlock Your Clients’ Potential Using Design Thinking

May 6 @ 10:00 am - 2:00 pm
$250

At a time when so many entrepreneurs are feeling ‘stuck’ (both literally and figuratively), creative or ‘breakthrough’ thinking is often in short supply. Enter: Design Thinking. Design Thinking is a tried and-and-true process for creative problem solving rooted in Empathy. It helps entrepreneurs focus on the people they’re creating solutions for, which leads to better products, services, and internal processes. It helps to challenge engrained assumptions, find the root of a problem, truly understand people’s needs, and thus find meaningful, innovative solutions. Cost is $250 per person, $225 for each additional person from the same organization.

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The Enlightened Value Adder

May 12 @ 9:00 am - 12:00 pm
Free

In this workshop your facilitator Gary Morton, will share with you his value-adders success map that outlines a path from “Value-Added Idea, to Value Added Income”.  His presentation will highlight seven key element areas for value-adding that you can apply to your business for greater success.

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Intellectual Property

May 19 @ 9:00 am - 12:00 pm
Free

Bring your creations to life. Learn why intellectual property matters. Innovation starts with an idea—your idea. Are you developing your idea into something tangible such as building a brand for your business or creating a product to sell? If so, then you need to know about intellectual property (IP). This seminar, with Catherine Vardy, will introduce you to trademarks, patents, trade secrets, industrial designs and copyright, and explain how protecting your creations through IP rights can give you an advantage over your competition.

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Counselling Your Clients Through Financial Forecasting

May 20 @ 10:00 am - 1:00 pm
$250

For a small business idea to be considered viable, it should generally meet four criteria: it should be aligned with the entrepreneur’s passions and interests; it should be aligned with their skills, abilities, and resources; it should solve a problem or meet a market need; and it must demonstrate financial viability. While small business clients can encounter uncertainty at any of these four stages, proving financial viability is often the largest hurdle. Simply put, many would-be entrepreneurs struggle with financial literacy, numeracy, and market analysis, and this prevents them from properly assessing the profit potential of their enterprise. In ‘Counselling Your Clients through Financial Forecasting’, we’ll explore strategies and methodologies you can use to help your clients through this often-difficult process. Cost…

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Building Business Brainstorm with Bernice Williams

May 26 @ 9:00 am - 12:00 pm
Free

Join us for Coffee and conversation. We are offering the space to bring forward ideas, challenges and opportunities with like-minded people. This community of practice is a space that allows people to engage and support each other as they open, build and grow their business. Everyone is welcome, our strength is in collaboration.

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Silver Economy Summit

May 27 @ 8:00 am - 5:00 pm
|Recurring Event (See all)

An event every day that begins at 8:00 am, repeating until May 28, 2021

Two days with guest speakers, workshops, and more! For more details and ticket costs visit the website.

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Silver Economy Summit

May 28 @ 8:00 am - 5:00 pm
|Recurring Event (See all)

An event every day that begins at 8:00 am, repeating until May 28, 2021

Two days with guest speakers, workshops, and more! For more details and ticket costs visit the website.

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June 2021

E-Cert #19 Measuring Success

June 2 @ 9:00 am - 12:00 pm
Free

During this workshop, we will think about, discuss, practice and apply: When and what to measure Uses and misueses of data The one metric that matters

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Business Plan Analysis for Small Enterprises

June 3 @ 10:00 am - 2:00 pm
$250

Business Plan Analysis for Small and Micro Enterprise is for Business Development Professionals (counsellors, consultants, business coaches, and advisors) who work with small business clients to develop, maintain, and expand their businesses. It will be particularly beneficial for anyone who is expected to review written business plans or business funding applications. Cost is $250 per person, $225 each additional person from the same organization. For questions or more information contact Jodi Eye 1-866-654-4499

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E-Cert #20 Managing in Growth

June 9 @ 9:00 am - 12:00 pm
Free

During this session you will learn more about: Delegation and specialization Blind spots in hiring and what to do about them Human Resources and growth Supplier and contracts management Business Model Canvas

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Unlocking Your Clients’ Potential Using Design Thinking

June 10 @ 10:00 am - 2:00 pm
$250

At a time when so many entrepreneurs are feeling ‘stuck’ (both literally and figuratively), creative or ‘breakthrough’ thinking is often in short supply. Enter: Design Thinking. Design Thinking is a tried and-and-true process for creative problem solving rooted in Empathy.  It helps entrepreneurs focus on the people they're creating solutions for, which leads to better products, services, and internal processes. It helps to challenge engrained assumptions, find the root of a problem, truly understand people’s needs, and thus find meaningful, innovative solutions. Entrepreneurs can use Design Thinking to: Understand how their clients think and buy. Solve challenges related to internal process or workplace culture. Limit their risk when launching new products or services by testing early and often. In this course, we will: Define Design Thinking, and explain how…

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Counselling Your Clients Through Succession Planning

June 14 @ 10:00 am - 1:00 pm
$250

Canadian entrepreneurs are in the midst of an unprecedented transition: over the next decade, more than 72% of the country’s 1.1 million business owners plan to exit their business. In the process, they will transfer more than $1.5 trillion in business assets to a new generation of small business owners. At the same time, less than half of these businesses have any kind of succession plan (and only about 1 in 10 has a formal written plan). These statistics suggest that many of Canada’s small businesses are on a collision course with crisis, disappointment, and loss of wealth. They also foretell of a Canadian economy that isn’t reaching its potential. But it doesn’t have to be this way. In ‘Counselling…

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E-Cert #21 Managing Employee Performance

June 16 @ 9:00 am - 12:00 pm
Free

We will think about, discuss and practice: Managing vs. Coaching Conducting performance evaluations and giving feedback How to measure employee performance

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Counselling Your Clients Through Financial Forecasting

June 22 @ 10:00 am - 1:00 pm
$250

For a small business idea to be considered viable, it should generally meet four criteria: it should be aligned with the entrepreneur’s passions and interests; it should be aligned with their skills, abilities, and resources; it should solve a problem or meet a market need; and it must demonstrate financial viability. While small business clients can encounter uncertainty with any of these four criteria, proving financial viability is often the largest hurdle. Simply put, many would-be entrepreneurs struggle with financial literacy and numeracy, preventing them from properly assessing the profit potential of their enterprise.  In ‘Counselling Your Clients through Financial Forecasting’, we’ll explore strategies and methodologies you can use to help your clients through this often-difficult process. Specifically, you’ll discover: The 4 reasons…

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July 2021

E-Cert #22 – Succession Planning

July 7 @ 9:00 am - 12:00 pm
Free

During this workshop we will think about, discuss, apply, and practice:   When and what to measure Uses and misuses of data  The one metric that matters

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E-Cert #23 Capstone as a Business

July 14 @ 9:00 am - 12:00 pm
Free

During this workshop we will think about, discuss, apply, and practice: Putting it all together What you can control, and what you can’t System thinking What’s next?

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September 2021

Client Management Part 2

September 9 @ 10:00 am - 2:00 pm
$25

This practical and experiential course builds on the content covered in ‘Client Management   Part 1’ and reaches deeper into building and managing client relationships. Using a combination of individual reflection, paired and group discussion, role play and case analysis. Cost is $250 per person, $225 for each additional person from the same organization.

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